Decoded | Bing

It’s been a while since I shared a marketing campaign with you, I think I may have mentioned the Decoded | Bing campaign a few times, I have decided to share this video with you as it explains step by step how they came up with the idea for the campaign to increase visitors to Bing with the launch of Decoded, the latest book by Jayz. The video tells you how they rolled it out and made it into a game. It of course also gives you all the information of how well the campaign did and all the traffic that made their way to Bing. This was such an innovative campaign and is definitely up there with my top ten favourite marketing campaigns.