Smallbiz: Toothpick


I’m here to tell you about another new business, Toothpick. Actually it’s new to me but it was launched back in 2013. Since launch over a million people have used the online booking service and it’s soon to be rolled out to America, New Zealand and a few other places.

Toothpick is an easy way to book dentist appointments online. This was of particular interest to me as I moved to a new city in September and still haven’t signed up with a dentist. I find it quite daunting if I’m honest with you and when I was in Norwich I used to travel back to Suffolk to visit my Southwold dentist. It’s not as easy for me to do that so I think this will give me the push to book an appointment.

All dentists on the website are fully certified, transparent and users have the chance to leave a review. Now this is something that I really like the idea of, reviews. Normally I would ask friends and family recommendations but when you’re in a new city that’s not quite as easy. I have lived in 4 different cities over the last 3 years and each time I’ve found it very hard to sign with a new dentist and doctor. When I was younger I had the same dentist for years (before he moved to New Zealand) and never worried about going for a check up. That’s not really the same now. We put a lot of trust into a dentist and want to feel comfortable and at ease during the appointment so a recommendation is always helpful.

Screen Shot 2015-01-20 at 23.02.21

The website is delightfully easy to use. As soon as you land on the homepage you simply pop your postcode in and select the treatment (emergency, cosmetic, examination etc). You’ll be presented with a list of local dentists and can narrow your search by selecting NHS or private and the date which you’re looking for an appointment. There’s even a handy little map showing you how close they are to you.

Upon selecting one of the dentists you’re then presented with available appoints, information about the practice and also a list of practitioners. Some show you photos of the practitioners which I think is a really personal touch. It’s something that can put you at ease when visiting a new dentist for the first time.

I’m going to use this website to finally sign myself up at a local dentist by the end of this month. The thought does nerve me a little, which is strange as it never used to. As I mentioned before, I think it’s because it’s going to be a whole new set up, not like the familiar practice I went to when I was younger. I’ll be sure to let you know how I get on with booking an appointment.

Would you use a website like this to book a dentist appointment?

I wanted to let you know that I’ve worked in collaboration with Toothpick for this post. You all know I love to support small businesses and this is what I’m doing with Toothpick, I think this website has excellent potential and would work really well as an app. I wouldn’t share anything on my blog that I didn’t think was worth your time and attention.