I spotted this fancy jar of peanut butter in Sainsbury’s and asked on Twitter if anyone had used it. Lots of people seemed to be cray about the stuff so I decided to look into it. It’s an all natural peanut butter which means that it’s free from high fructose corn syrup (which is sweeter than regular sugar), trans-fats and hydrogenated oils (man-made oils). Give these things a quick search to find out more information about why they aren’t good for us, unless you’re already in the know.
Some of you will know that I love a good business success story, especially one I can taste. Lee Zalben is the founder of Peanut Butter & Co. In his college (uni) days he dreamed of opening a peanut butter sandwich shop. Four years later (1998) that dream turned into a reality. One year after, he started to sell his peanut butter online and in the shop. By 2002 it was being stocked in 25 gourmet food shops across New York. Then in 2007 it was being exported to the UK. I’ve no idea why it took 7 years to fall into my life but I’m glad that it finally has.
Now we know the story behind Peanut Butter & Co it’s time to talk about the taste. I went for the crunchy variety over the smooth because..well, because I always do. The peanut butter didn’t disappoint, it’s chunky, crunchy and is my new favourite. I enjoyed this on toast, in smoothies, as part of my flapjack recipe and of course, it’s perfect for peanut butter cups.